Krash Alt Z
Visual Identity, Illustration
My illustration process, in order- proportions, sketch, linework, base colors, full color.
Tools
Figma
Clip Studio Paint
Adobe Photoshop
Overview
"Krash Alt Z" is an online sticker store selling stickers that cater to gen z and queer youth! I was responsible for the visual identity, to website, to illustrations.
Krash Alt Z is designed to be a bold, expressive, and inclusive digital sticker store tailored for Generation Z and onwards. The visual language is made to reflect the trend-setting, vibrant nature of its audience.
The Conceptualisation
The name of the business came in three separate parts. ‘Krash’ was the two aliases of the creators combined together. ‘Alt’ referring to alternative, trend-setting styles. ‘Z’ stood for its target audience, generation Z. It is also a play on the well-known keyboard shortcut ‘Ctrl + Alt + Z’.
We offer a curated collection of digital stickers that resonate with the diverse interests and emotions of a young audience. Stickers allow us individuality and self-expression. Our stickers are a medium for Gen Z to showcase their passions, beliefs, and unique personalities in both the digital and the physical.
Findings
Stickers are more than just visuals—they are a form of communication and activism.
Gen Z values self-expression, digital aesthetics, and identity-driven content. The market for digital stickers is growing, but few brands prioritize inclusivity, niche aesthetics, and community-driven content.
Trends like cottagecore, dark academia, and LGBTQ+ representation are highly influential. Unlike previous generations, Gen Z prefers bold, meme-inspired, and culturally relevant designs that make statements. There is an opportunity to merge activism, humor, and identity into visually compelling products.
Learnings
The demand for personalized, expressive digital content is high, particularly among Gen Z subcultures and LGBTQ+ communities.
Community engagement and trend adaptability are crucial—what’s popular today might shift quickly. Users seek representation and meaning in their digital expression, favoring designs that reflect their values, aesthetics, and humor. Gen Z consumers gravitate towards brands with strong, authentic voices rather than corporate-sounding messaging.
Sketches & Ideations for the logo.
Final logo.
Final Visual Identity.
If you ever visit my college campus, look out for these handcrafted designs!
Key Insights
Self-expression and identity drive purchasing decisions among Gen Z consumers.
Queer youth and aesthetic subcultures are key, underserved markets for digital stickers.
Bold, authentic branding resonates more than corporate or generic visuals.
Trend fluidity is essential—sticker designs should evolve with shifting cultural interests.
Activism and humor are central themes in how Gen Z communicates digitally.
Final Takeaway
Krash Alt Z must remain authentic, adaptive, and community-driven to succeed. It should continually engage with its audience through trending aesthetics, social movements, and humor-driven content.
Representation is the key—ensuring diverse, inclusive sticker collections will strengthen its visual identity.
Leveraging social media engagement, user feedback, and collaborations can create a dynamic, interactive community. Ultimately, Krash Alt Z must go beyond selling stickers—it should be a digital movement, amplifying the voices, identities, and creative expressions of Gen Z.
